More Sales. Less Headaches.
- Got Lots Of ‘Followers’ Who “Love Your Free Content”… But You Hear Crickets When Asking For The Sale?
- Need Help Turning “Cold” Web Traffic Into Devoted Customers— WITHOUT Mass Refunds And “Buyer’s Remorse”?
- Going stir-crazy trying to write all your own sales copy and web content– when you COULD be making new coaching programs and info-products INSTEAD?
THEN I CAN HELP!
Who Am I?
My name’s Tom Oakley. I’m a Dan Kennedy Certified Copywriter for Information Marketers… and author of The Transformation Marketer’s Handbook.
I write ‘direct-response’ sales copy and marketing communications… for coaches, info-publishers, and thought leaders.
If you sell information and/ or coaching for profit… then I can help you improve the results of your sales promotions… and marketing funnels.
What Do I Write?
The most successful info-marketers drive their audience towards a ‘selling environment’ THEY CONTROL.
And then, present a complete sales message— leading the reader from “open” to “close”. Smoothly. Without resistance or interruption. Like a hot knife through butter.
I can write these sales messages for your information marketing business.
To those ends, I focus on three critical “genres” of direct-response copywriting:
Sales Pages
Free content and social media ‘engagement’ may open HEARTS— but a targeted, persuasive sales letter opens WALLETS.
Sales Emails
Get more ‘eyeballs’ on your offer… ‘pre-sell’ your readers… and ascend current customers to higher-value purchases. It all starts with an email sequence!
Sales Collateral
If a sales page is the “steak” in your funnel, then collateral content is the “gristle”. Nobody wants to deal with the gristle, but SOMEONE needs to...
Who Do I Write For?
Information marketers who want MORE SALES for their coaching programs, information products, and live events.
Quick distinction: “Information Marketer” is an umbrella term referring to anyone who sells information and/ or coaching for-profit, including:
Coaches
Course Creators
Newsletter Publishers
Public Speakers
Non-Fiction Authors
Thought Leaders
I can write for a range of niches, “cottage industries”, and special interests… within the “Information Marketing” umbrella.
However, the largest (and most common) sectors I focus on most are:
Business Advice
- Business-building guides/ mentors
- Internet Marketing experts
- Niche business consultants (eg: law, finance, PR)
- ‘Business Opportunities’
Personal Development
- “General self-help” (eg: Tony Robbins)
- “Spiritual” mentoring (eg: Sadhguru)
- Life skills (eg: dating, marriage, personal finances, social skills)
- Personal interests/ hobbies (eg: horse riding, art, chess, sewing)
Lifestyle/ Health/ Fitness
- Health newsletters
- Alternative Health
- Healthy living
- Sports + Fitness
- Travel/ Outdoors/ Living Overseas
- Alternative Lifestyle
- Mental Health/ Psychotherapy
I’m a Dan Kennedy Certified Copywriter for Info-Marketers.
I’m also a member of the Information Marketing Association… the Professional Writers’ Alliance… and AWAI’s Circle of Success.
In other words… I “get” your coaching/ info-publishing business… your marketing needs… your challenges… and your frustrations with ‘generalist’ copywriters who DON’T “get it”.
What’s more, I’ve been buying and consuming info-marketing content for over a decade.
So chances are I’ve already met your ideal customers. I’ve shared their ambitions, desires, and challenges.
I’ve attended the bootcamps… done the coaching calls… gone out to the live seminars… and gone through the online courses.
I’ve been through the buyer’s journey many times— read all the sales letters and emails and marketing collateral. So I know which emotions and sales appeals work… and which don’t.
Why Do I Write?
Persuasive sales messages are the backbone of every info-marketing business.
You could have reams upon reams of Youtube videos, blog posts, and ‘engagement’ in your Facebook Group. But an effective sales presentation is what brings it all together.
If you want to hire a writer who writes “nice” little fluff pieces for your blog or social media feed at $5 a pop…
… that makes readers think “gee, what a NICE little business you have!”…
… then more power to you.
I’m not your guy though.
But if you want a writer who increases your sales revenue… the whole revenue… and nothing but the revenue… then we really should talk.
I have a passion for giving great coaches and info-publishers the strong sales messages they deserve.
Many of the big changes in my own life were provoked by an info-marketer’s sales message— “finding” me at just the right time.
So I guess you could say I’m trying to “pay it forward” now… by helping the next generation of coaches, info-publishers, and thought leaders make the same impact in people’s lives!
How Do I Work?
No two copywriting projects are exactly the same. Like fingerprints.
But the process of working with me stays consistent.
(A more in-depth explanation of this process is available in my Information Kit.)
Initial Project Call
You, your team, and I get on a call to kick things off. We talk about the Offer, the Product, the List/ Audience. I also get a feel for your brand voice/ vision.
Background Research
I will request any materials you/ your company can provide... which might help my research. I go over it with a fine-tooth comb.
Independent Research
I go out wherever your target audience gathers... and put my ears to the ground. I also research your product & competitor's products.
Message Development
I begin to sketch out possible hooks, approaches, headlines, and 'Big Ideas'. I show you my "best stuff" to make sure you like the direction + 'tone'.
'Early Access' Copy Hotseat
I draft the headline & lead of the sales copy. We have a short discussion about it. We address any improvements or changes required.
Complete First Draft + Review
I submit the completed sales copy for review. If no changes are requested, the project is considered "done". Up to two revisions included in the cost.
All services provided are “done for you”. Your cooperation and feedback may be requested at critical junctures. But otherwise, you can leave it all with me!
(Go enjoy a coffee, or take a dance class or something, I’ll handle all the busy work SO YOU DON’T HAVE TO.)
Now look, I know you have your doubts and suspicions about freelance copywriters.
Maybe you’ve even been “burned” in the past.
Maybe you’re afraid of hiring someone who needs “educating” about the nature of your info-marketing business. (I don’t).
So your peace of mind is important to me.
That’s why I keep this process consistent.
It not only ensures the copy “SIZZLES”.
But it also ensures quality, ongoing communication… and keeps your marketing objectives at the forefront of everything I do.
“What sets Tom apart from anyone else who’s ever approached me is he took the time to understand what I do.
That level of understanding gave the marketing a depth and breadth that it wouldn’t have otherwise had.
“He has a knack for getting to the heart of what you do, and presenting it so your audience wants to buy.”
My Guarantee:
I can’t guarantee a specific result in sales revenue or conversion rates. But I guarantee that every project will be my best possible effort, based on:
- Deep research of your market
- Extensive knowledge of the product/ solution
- Objective of the sales message within the overall buyer’s journey
- Application of sales psychology + messaging strategy
- Commitment to conversion-focused copy that WORKS
P.S. I don’t outsource any copywriting work— everything I submit is 100% my own writing, and not “ripped off” from third party sources.
One Compelling Message Is All It Takes...
You might not know what that message looks like yet. Or you may already have everything mapped out, and just need a reliable writer to crank out winning sales copy.
Whatever your current situation, you have NOTHING to lose by scheduling your free 20-minute Strategy Call. I want to GIVE you sales pages, emails, and sales collateral that puts money in your bank account.